EVENT SCHEDULE
EVENT SCHEDULE
Breakfast/Lunch networking each day 9:00 -10:00 AM EST / 12:00 – 1:00 PM EST
NEXT: TECH PLAYGROUND
Running everyday of the event, the NEXT: Tech Playground is your chance to immerse yourself in the latest technologies with hands-on demos! Experience gaming like never before, explore new immersive realities, and even get a 3D scanned selfie. These interactive demos will be available throughout the three-day event, so make sure you don't miss the chance to see the latest tech up close!
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TUESDAY, June 6
Full day sessions 10:00 AM – 3:00 PM
AI Explosion: Generative AI, augmented AI, narrow AI, general AI, super AI – the age of AI has arrived. And it’s already transforming healthcare and marketing as we know it – from how we support patients to accelerating the development of life-saving treatments, and so much more. But what AI technologies should marketers have on their radars? Explore the opportunities, challenges, and potential pitfalls of these intelligent machines.
AI Hackathon 3:00 – 4:00 PM
Join us for our first annual IPGHealth Innovation Hackathon event, a unique opportunity to collaborate with industry peers and ideate around the next great omni-channel health tech solutions for patients and/or healthcare providers (HCPs)!
NEXT Kickoff Cocktail Party 4 – 6pm
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WEDNESDAY, June 7
Morning sessions 10:00 AM – 12:00 PM
Now and Next: Web3, virtual reality, modular content, chatbots – what’s hype and what’s real? How do they make sense today and what could they do for your products and brands tomorrow?
Afternoon Sessions 1:00 - 3:30 PM
Creative Impact: Creativity is the holy grail of what we do as healthcare marketers. It helps us reach new audiences, connect brands to culture and create impact. Hear from thought leaders on creative trends, predictions for what’s next and new tools for creating best-in-class work.
Generative AI Workshop 3:30 – 5:00 PM
Explore the latest AI generation tools and learn how to use them to their full potential! Participate in a fun competition to create a prize-winning entry and get hands-on experience with cutting-edge technology. This is a great opportunity to discover the power of generative AI and enhance your skills in this rapidly evolving field.
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THURSDAY, June 8
Full day sessions 10:00 AM – 3:00 PM
Healthcare 2.0: When it comes to the healthcare landscape, the only constant is change. Explore the trends and forces that are impacting patients, HCPs and manufacturers and shaping the new world of health.